WELL WE HAVE ESTABLISHED good PR is not the 80s version (parties, lots of champagne, photographs and a gigantic bill for you)… you get the picture?
Neither is it a basic press release that gets banged out to all and sunder.
The six most important words you can take away with you are (and please feel free to use this in your day-to-day activities):

‘PR DOES NOT MEAN PRESS RELEASE!’

At GMG we call that lazy PR.
What PR really does is build and support your long term business and marketing goals and growth.